Our founder, Chloe Sterling, was tired of running to a dozen different stores just to piece together the perfect party for her kids. She dreamed of a one-stop-shop where creativity, quality, and joy came together effortlessly.
What started as a small curated collection of her favorite finds has blossomed into a full-fledged celebration station. We believe every milestone, big or small, deserves to be honored with a little bit of sparkle.
Today we help thousands of parents, couples, and planners bring their celebrations to life, in-store and online, across the city and beyond.
“A great party isn't about perfection, it's about connection. Our job is to make the planning so easy and fun that you can focus on the people you're celebrating with.”